Business Strategies to Drive Allyship: The Role of Male Allies

Overview

Now more than ever is the time for businesses to walk the talk by setting ambitious targets and taking accountability measures to achieve gender balance. This interactive session will guide you step-by-step through a newly released action guide on how to foster male allyship for gender equality throughout organizations to achieve these targets.

You will learn from companies making meaningful changes and gain actionable tools, templates, and strategies to implement in your organization, including how to establish a male allyship program, address masculinity in the workplace, and align policy with practice. By actively supporting women colleagues, challenging discriminatory behaviors, and promoting inclusive policies, male allies contribute to creating a more balanced and supportive workplace culture, ultimately leading to higher productivity within the organization and increased profit margins.

This event is part of the 2025 Countdown to International Women’s Day — a high-impact, interactive learning journey designed to help your company move from commitment to action on gender equality. Starting from 18 February leading up to International Women’s Day, participants will join global peers for weekly expert-led sessions and recommended on-demand learning modules, offered in multiple languages and time zones. Get ready to unpack what holistic corporate action for gender equality looks like in practice — regardless of your region, industry or sector. Participation in the journey is open and free of charge! Invite your colleagues to join this learning journey and take meaningful corporate action in support of gender equality in the lead up to International Women’s Day. Sign up here (https://bit.ly/3PXfZy9) for the full journey now!

Languages: English translated to Chinese, Japanese, Korean, Arabic, French, Spanish, Portuguese, Italian and Turkish

Session 1: 9:30 a.m.–10:30 a.m. CET

Interpretation: Chinese, Japanese, Korean, Arabic

Session 2: 9:30 a.m.–10:30 a.m. ET

Interpretation: French, Spanish, Portuguese, Italian, Turkish